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Home » Loomly vs Hootsuite 2023. Which Platform Is Right For Your Social Media Needs?

Loomly vs Hootsuite 2023. Which Platform Is Right For Your Social Media Needs?

Loomly vs Hootsuite

Loomly vs Hootsuite. Are you struggling to manage your social media accounts effectively? If so, you’re not alone. Social media management can be a daunting task, especially for businesses with multiple accounts and a large following.

Fortunately, there are several social media management tools available, including Loomly and Hootsuite, that can help streamline the process. But which one is better for your business?

ln this post, we’ll compare these tools, highlighting their features, pricing, and overall effectiveness.

Let’s get started!

What is Loomly?

Loomly is a social media management tool that helps businesses create, schedule, and publish content across multiple social media platforms. The platform offers a range of features, including a content calendar, post ideas, and analytics.

Loomly also allows users to collaborate with team members, review and approve posts, and set up automated publishing.

What is Hootsuite?

Hootsuite is a social media management platform that allows businesses and individuals to manage their social media accounts on various platforms such as Instagram, Facebook, TikTok, YouTube, LinkedIn, Twitter, and Pinterest from a single dashboard.

It provides features such as scheduling and publishing posts, social media listening, analytics, and team collaboration. With Hootsuite, users can monitor social media mentions, track hashtags, and engage with their audience across multiple platforms.

The platform is designed to help businesses and individuals save time and improve their social media marketing efforts by providing a centralized location for managing their social media accounts.

Why would you use Loomly?

Loomly is a social media management platform that can help you create, schedule, and publish content across multiple social media platforms. It provides an intuitive interface and scheduling tools that can save you time and streamline your social media content creation and management process.

With Loomly, you can see all your scheduled posts in one place, collaborate with team members, and even receive suggestions for the best times to post and hashtags to use to increase engagement.

It also offers analytics to help you track the performance of your social media posts and make data-driven decisions to improve your social media strategy.

Why would you use Hootsuite?

Hootsuite offers a comprehensive platform for managing multiple social media accounts from a single dashboard. This can save time and effort for businesses and individuals managing multiple social media profiles across different platforms.

Also, Hootsuite provides a range of features, including scheduling and publishing posts, social media listening, analytics, and team collaboration tools.

Additionally, Hootsuite integrates with a wide range of third-party apps and tools, making it a versatile option for those looking to streamline their social media management tasks. It also offers a mobile app, allowing users to manage their social media profiles on the go.

Finally, Hootsuite is a trusted and established brand in the social media management industry, with over 18 million users worldwide. This can provide peace of mind for those looking for a reliable and reputable social media management tool.

Loomly vs Hootsuite: Supported social media platforms and integrations

Platform/IntegrationLoomlyHootsuite
Facebook✔️✔️
Twitter✔️✔️
LinkedIn✔️✔️
Instagram✔️✔️
Pinterest✔️✔️
Google My Business✔️✔️
YouTube✔️✔️
TikTok✔️✔️
Snapchat✔️✔️
Reddit✔️ via Zapier✔️
Tumblr✔️ via Zapier✔️
Canva✔️
Unsplash✔️✔️
Giphy✔️
Dropbox✔️✔️
OneDrive✔️
Google Drive✔️✔️
Zapier✔️✔️
Loomly vs Hootsuite: Supported social media platforms and integrations

Please note that while Loomly and Hootsuite both support many of the same social media platforms and integrations, there may be differences in the specific features and capabilities available for each platform/integration within each tool.

Loomly vs Hootsuite: Key features

Here are the key features of Hootsuite

  • Social Media Management: Hootsuite allows you to manage multiple social media accounts from a single dashboard, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, Youtube, and TikTok.
  • Scheduling and Publishing: You can schedule and publish social media posts in advance, which saves time and ensures consistent posting.
  • Analytics and Reporting: Provides analytics on your social media performance, including engagement rates, reach, and follower growth, allowing you to adjust your strategy to improve your results.
  • Social Listening and Monitoring: Hootsuite offers social listening and monitoring tools, allowing you to track mentions of your brand on social media and respond to customer inquiries and feedback.
  • Collaboration and Team Management: Hootsuite offers collaboration features, allowing multiple team members to access and work on the same account simultaneously. You can also assign tasks, create approvals, and set permissions for team members.
  • Integration with Other Tools: Integrates with other 150+ Third-party apps, allowing you to streamline your social media management and analytics.

The key features of Loomly are

  • Content creation: Loomly provides tools and resources to help you create high-quality social media content, including post ideas, inspiration, and image and video editing capabilities.
  • Content scheduling: Loomly allows you to schedule your social media posts in advance, so you can plan and publish content at the most effective times for your audience.
  • Collaboration: Loomly enables you to collaborate with team members or clients on social media content creation, reviewing and approving posts before they are published.
  • Post optimization: Loomly offers post-optimization tools, including suggestions for the best times to post, hashtags to use, and even emojis to increase engagement.
  • Analytics: Loomly provides analytics to help you track the performance of your social media posts, such as engagement rates, follower growth, and reach, allowing you to make data-driven decisions to improve your social media strategy.

Loomly vs Hootsuite: Ease of use

Both Loomly and Hootsuite are relatively user-friendly, but Loomly has a more intuitive interface that may be easier for beginners to navigate. Hootsuite, on the other hand, has a steeper learning curve and may require some time to get used to.

Loomly is designed with simplicity in mind, offering an easy-to-use platform with straightforward navigation and minimal clutter. The platform is easy to set up, and its drag-and-drop editor makes it simple to create and schedule social media posts.

Loomly also offers a wide range of customizable templates and post ideas, making it easy to create engaging social media content.

Hootsuite is designed to be an easy-to-use social media management tool. The dashboard is organized and user-friendly, making it easy to navigate and manage multiple social media accounts.

Users can schedule posts, track analytics, and engage with their audience from one central location.

Hootsuite also offers a mobile app, which is user-friendly and provides a streamlined experience for mobile posting and engagement.

Although Hootsuite may require more time and effort to learn compared to other social media management tools but remains a highly effective and user-friendly option for businesses of all sizes.

Loomly vs Hootsuite: Customer Support

Hootsuite provides a range of customer support options to help users with any issues they may encounter while using the platform. Some of the key customer support features of Hootsuite include:

  1. Help center: Hootsuite’s help center provides users with access to a wealth of resources and information on how to use the platform effectively. The help center includes articles, tutorials, and FAQs on all aspects of the platform.
  2. Email support: Users can contact Hootsuite’s support team via email for assistance with any issues they may be experiencing.
  3. Live chat: Hootsuite offers a live chat feature, allowing users to get real-time assistance from support staff.
  4. Phone support: Hootsuite also provides phone support for users who require more personalized assistance with the platform.
  5. Social media support: Users can also reach out to Hootsuite’s support team via social media, including Twitter and Facebook.

Hootsuite Academy provides resources on social media strategy, in-platform management, and reporting. Users can get support via social media, ticket submission, and 24/7 priority support for Business and Enterprise accounts.

Loomly offers good customer support via email and a chat feature that is available on its website during business hours.

Loomly also provides a comprehensive help center with guides, FAQs, and video tutorials to help users learn how to use the platform effectively.

However, Loomly does not offer phone support, which may be a drawback for some users who prefer to speak directly with customer service representatives.

Loomly vs Hootsuite: Pros and Cons

Choosing the right social media management tool can be a challenging task, especially with so many options available in the market.

Loomly and Hootsuite are two popular tools that businesses can use to manage their social media accounts effectively. While both tools have their unique strengths and weaknesses, it’s essential to understand their pros and cons before making a decision.

Let’s see the pros & cons in more detail to help you decide which tool is the right fit for your business.

Pros of Hootsuite:

  • Multiple Social Media Management: Hootsuite supports multiple social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and more. This makes it a great option for businesses with a strong presence on multiple social media sites.
  • Post Scheduling: You can schedule posts in advance on Hootsuite, which can save time and ensure consistent posting.
  • Analytics and Insights: Hootsuite provides detailed analytics and insights into your social media performance, including engagement rates, follower growth, and more.
  • Team Collaboration: Hootsuite offers features that make it easy to collaborate with team members on social media management tasks.
  • Integration with Third-Party Tools: Hootsuite integrates with 150+ third-party tools, making it easier to manage and share content.
  • Customizable dashboard and user interface.
  • Good customer support options, including a large knowledge base and community forum.

Cons of Hootsuite:

  • Higher pricing plans than Loomly, which may be prohibitive for smaller businesses or individuals
  • Dashboard Interface: Some users may find Hootsuite’s dashboard interface overwhelming or confusing.
  • The steep learning curve for new users, with a complex interface and many features to learn.
  • Hootsuite has only 30 days of free trial only at Professional and Team plans
  • Limited content curation tools compared to some other platforms

Pros of Loomly:

  • Ease of use: Loomly is designed to be user-friendly and easy to use, with a simple, intuitive interface that allows users to navigate the platform quickly and easily.
  • Customizable templates: Loomly provides a wide range of customizable templates and post ideas, making it easy for users to create engaging social media content without spending a lot of time on design.
  • Collaboration features: Loomly offers collaboration features that allow team members to work together on social media content creation and management, assigning tasks, and reviewing and approving posts before they are published.
  • Comprehensive analytics: Loomly provides detailed analytics and insights that allow users to track the performance of their social media posts, including engagement rates, follower growth, and reach, making it easier to optimize their social media strategy.
  • Affordable pricing: Loomly’s pricing plans are competitive and affordable, making it a good option for individuals, small businesses, and organizations on a budget.

Cons of Loomly:

  • Limited customization options: While Loomly offers a wide range of customizable templates and post ideas, users may find that the platform’s customization options are limited compared to Hootsuite.
  • Limited automation features: Loomly does not offer as many automation features as some other social media management platforms, which may make it more difficult for users to streamline their workflow.
  • Limited reporting options: While Loomly does provide detailed analytics and insights, users may find that the platform’s reporting options are limited compared to Hootsuite.
  • Limited customer support: Loomly’s customer support options are limited to email and chat support, which may be a drawback for users who prefer phone or live chat support.
  • Doesn’t support social listening.

Loomly vs Hootsuite: Pricing & Plans.

Loomly’s Pricing & Plans

Loomly pricing plans montly

Loomly pricing plans yearly

Loomly offers 5 different plans to choose from according to your needs.

  • Base costs $26/month and includes 2 Users, 10 Social AccountsCore Features, Sponsored Posts, Loomly Media Studio, Hashtag Suggestions, Twitter Threads, Loom.ly Link Shortener, Two Factor Authentication, Post Analytics
  • Standard costs $59/month and includes 6 Users, 20 Social Accounts, everything from the Base plan plus Advanced Analytics, Content Export, Slack & Teams Integration
  • Advanced costs $129/month and include 14 Users, 35 Social Accounts, everything from the Standard plan plus Scheduled Analytics Reports, Custom Roles, Custom Workflow
  • Premium costs $269/month and includes 30 Users, 50 Social Accounts, everything from the Advanced plan plus Custom Branding
  • Enterprise with custom price includes 31+ Users, 51+ Social Accounts, and everything from the Premium plan plus Account Manager Support.

If you choose to pay monthly the price is configured on the Base at $35/month, on Standard at $79/month, on Advanced at 172/month, and Premium at 359/month.

If you choose to pay annually you will have a 25% discount and the price configured on the Base at $26/month, on Standard at $59/month, on Advanced at 129/month, and on Premium at 269/month.

All these plans come with a 15-day free trial, with no credit card required.

Hootsuite’s Pricing & Plans

hoootsuite pricing

Hootsuite offers 4 different plans to choose from according to your needs.

  • Professional costs $99/month and include 1 User, 10 Social accounts, Unlimited posts, Post Scheduling, and Access to messages in one inbox.
  • Team costs $249/month and includes 3 Users, 20 Social accounts, Everything in Professional plus Roles & permissions, and Assign posts to team members.
  • Business: costs $762/month and includes 5 Users, 35 Social accounts, Everything in Team plus Assign posts to team members, Approval workflows, Inbound/outbound tagging, Content & asset library, and Hootsuite customer support
  • Enterprise: Custom price and include Starts at 5 users, Starts at 50 social accounts, Everything in Business, plus Assign posts to team members, Social ads management, Social ads analytics & reporting, Employee advocacy, and Team productivity reporting.

All these plans are based on annual billing. In the Professional and the Team plans you can test it for free for 30 days.

If you want to skip the trial period you have a 20% discount. In Hootsuite, you have only 30 days of free trial and you don’t have the choice of a free plan.

Loomly vs Hootsuite: Which one should I choose?

Deciding between Loomly vs Hootsuite ultimately depends on your business’s specific needs and budget. Here are some factors to consider when choosing between the two tools:

  • Budget: Loomly is generally a more cost-effective option for small to medium-sized businesses, while Hootsuite is more expensive and geared towards larger businesses.
  • Features: Loomly offers some advanced features like post optimization and audience targeting, while Hootsuite offers a wider range of features, including social listening and custom solutions.
  • Ease of use: Loomly has a user-friendly interface and is easy to use, while Hootsuite has a steeper learning curve for new users.
  • Customer support: Loomly has reliable and responsive customer support without phone support, while Hootsuite’s customer support may not be as accessible for lower-priced plans.

Overall, if you’re a small to medium-sized business with a limited budget, Loomly may be the better choice for you.

However, if you’re a larger business with complex social media needs and a larger budget, Hootsuite may be the more comprehensive option.

It’s important to evaluate your business’s specific requirements and compare the features and pricing of each tool before making a decision.

Conclusion

Loomly vs Hootsuite are both excellent social media management tools, but they have different strengths and weaknesses.

Loomly is more affordable and has an intuitive interface, making it a great option for small to medium-sized businesses that need to manage multiple social media accounts.

On the other hand, Hootsuite is a more advanced tool with features like social listening and custom solutions, making it a better fit for larger businesses with more complex social media needs.

Ultimately, the choice between Loomly and Hootsuite depends on your business’s specific requirements and budget. We recommend trying out both tools with their free trials to see which one fits your needs best.

In the end, we hope to help you to clarify what suit to your needs with this post.

FAQs

Do people still use Hootsuite?

Yes, people still use Hootsuite. It remains a popular social media management tool with a large user base, especially among larger businesses with complex social media needs.

Is Loomly an Instagram partner?

Yes, Loomly is an official Instagram partner. This means that the tool is fully integrated with Instagram and can be used to manage Instagram accounts and schedule posts directly within the platform.

How does Loomly work?

Loomly is a social media management tool that helps businesses create, schedule, and publish content across various social media platforms. It offers features like post optimization, audience targeting, and analytics to help businesses improve their social media presence and engagement.

To use Loomly, businesses can create an account and connect their social media profiles to the platform. From there, they can create and schedule posts, collaborate with team members, and track the performance of their social media content.

Is Hootsuite no longer free?

Hootsuite no longer offers a free plan. Instead, they offer a 30-day free trial for the Professional and Team plan. After users must select and pay for a plan to continue using the tool.

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Disclosure: This post contains affiliate links. This means we may make a small commission if you make a purchase. However, this commission does not affect the price of the product for you.

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