Loomly vs Later. Are you tired of manually scheduling posts on your social media accounts? Do you want a tool that can help you plan, create, and schedule your content in one place?
Look no further than Loomly and Later. Both platforms offer unique features that can help you streamline your social media marketing efforts. But which one is better?
ln this post, we’ll compare Loomly and Later and help you decide which platform is right for you.
Let’s get started!
What is Loomly?
Loomly is a social media management tool that helps businesses create, schedule, and publish content across multiple social media platforms. The platform offers a range of features, including a content calendar, post ideas, and analytics.
Loomly also allows users to collaborate with team members, review and approve posts, and set up automated publishing.
What is Later?
Later is a scheduling and publishing tool focused on Instagram (Meta Business Partner, Pinterest Business Partner, and TikTok Marketing Partner). It also offers features such as planning and scheduling content, obtaining analytics, tracking user-generated content, and dealing with hashtags.
Later was the first Instagram scheduler and was created specifically for this platform. It started as a basic tool for Instagram but has since become more comprehensive and compatible with other social media sites, like Planoly.
Why would you use Loomly?
Loomly is a social media management platform that can help you create, schedule, and publish content across multiple social media platforms. It provides an intuitive interface and scheduling tools that can save you time and streamline your social media content creation and management process.
With Loomly, you can see all your scheduled posts in one place, collaborate with team members, and even receive suggestions for the best times to post and hashtags to use to increase engagement.
It also offers analytics to help you track the performance of your social media posts and make data-driven decisions to improve your social media strategy.
Why would you use Later?
If you want to efficiently manage your Instagram content by scheduling and publishing posts in advance. Later also provides tools for organizing and analyzing your Instagram presence, such as tracking user-generated content, generating multiple links in your bio, and monitoring hashtag usage.
If you’re managing multiple social media accounts, Later can help you streamline your workflow by allowing you to plan and schedule content across different platforms from one dashboard.
Overall, Later is a helpful tool for anyone looking to save time and increase their social media engagement on Instagram and beyond.
Loomly vs Later: Supported social media platforms and integrations
| Platform/Integration | Loomly | Later |
|---|---|---|
| ✔️ | ✔️ | |
| ✔️ | ✔️ | |
| ✔️ | ✔️ | |
| ✔️ | ✔️ | |
| ✔️ | ✔️ | |
| Google My Business | ✔️ | ❌ |
| YouTube | ✔️ | ❌ |
| TikTok | ✔️ | ✔️ |
| Snapchat | ✔️ | ❌ |
| ✔️via Zapier | ❌ | |
| Tumblr | ✔️via Zapier | ❌ |
| Canva | ❌ | ❌ |
| Unsplash | ✔️ | ✔️ |
| Giphy | ✔️ | ❌ |
| Dropbox | ✔️ | ✔️ |
| OneDrive | ❌ | ❌ |
| Google Drive | ✔️ | ✔️ |
| Zapier | ✔️ | ❌ |
Please note that while Loomly and Later both support many of the same social media platforms and integrations, there may be differences in the specific features and capabilities available for each platform/integration within each tool.
Loomly vs Later: Key features
Here are the key features of Later
- Instagram scheduling and auto-publishing: Later’s Instagram scheduling tool allows you to plan and schedule your posts in advance, and it can even automatically publish your content for you at the scheduled time.
- Instagram analytics: Later provides detailed analytics on your Instagram account, including follower growth, engagement rates, and more. This can help you understand how your content is performing and make data-driven decisions about your social media strategy.
- User-generated content (UGC) management: Later makes it easy to track and manage UGC on Instagram. You can easily search for and repost user-generated content from within the Later platform, which can help you build engagement and relationships with your followers.
- Linkin.bio: Later’s Linkin.bio feature allows you to add multiple links to your Instagram bio, which can help you drive traffic to your website or other online properties.
- Hashtag analytics: Later’s hashtag analytics tool allows you to track the performance of specific hashtags on Instagram, which can help you optimize your use of hashtags and increase your reach.
- Multi-platform scheduling: In addition to Instagram, Later allows you to schedule content for other social media platforms, including Facebook TikTok LinkedIn Pinterest, and Twitter.
The key features of Loomly are
- Content creation: Loomly provides tools and resources to help you create high-quality social media content, including post ideas, inspiration, and image and video editing capabilities.
- Content scheduling: Loomly allows you to schedule your social media posts in advance so that you can plan and publish content at the most effective times for your audience.
- Collaboration: Loomly enables you to collaborate with team members or clients on social media content creation, reviewing and approving posts before they are published.
- Post optimization: Loomly offers post-optimization tools, including suggestions for the best times to post, hashtags to use, and even emojis to increase engagement.
- Analytics: Loomly provides analytics to help you track the performance of your social media posts, such as engagement rates, follower growth, and reach, allowing you to make data-driven decisions to improve your social media strategy.
Loomly vs Later: Ease of use
Ease of use is an important factor when considering a social media management tool. Both Loomly and Later aim to provide a user-friendly experience, but there are some differences in their approaches.
Loomly‘s ease of use
Loomly’s interface is designed to be intuitive and straightforward, with easy navigation between the different sections of the platform. The dashboard provides a clear overview of all scheduled posts, and the calendar view allows for easy scheduling and rescheduling of content.
Additionally, Loomly offers a comprehensive help center with tutorials and FAQs to assist users in using the platform.
Loomly offers a mobile app for both iOS and Android devices, providing users with the ability to manage their social media content on the go. The app offers similar features to the desktop version of Loomly, including the ability to schedule and publish posts, view post analytics, and access the content library.
One standout feature of the Loomly mobile app is the ability to preview content as it appears on different social media platforms, allowing users to make sure their posts look great before publishing.
Additionally, the app provides push notifications to alert users when their content has been scheduled or published, keeping them up-to-date on their social media activity.
The Loomly mobile app is designed with a user-friendly interface, making it easy to navigate and use while on the go. The app is available for free to all Loomly users and can be downloaded from the App Store or Google Play Store.
Overall, the Loomly mobile app is a great tool for social media managers who need the flexibility to manage their content from anywhere. With a range of features and a user-friendly interface, it’s a great addition to the Loomly platform.
Later’s ease of use
Later also has a user-friendly interface, with a focus on visual content and easy scheduling. The calendar view provides a clear overview of all scheduled posts, and the drag-and-drop functionality allows for an easy rearranging of content.
Later also offers a helpful tutorial section for new users and a blog with tips and tricks for using the platform.
Later also offers a mobile app for both iOS and Android devices, allowing users to manage their social media content from anywhere. The app offers many of the same features as the desktop version of Later, including the ability to schedule and publish posts, view post analytics, and access the content library.
One unique feature of the Later mobile app is the ability to create and edit Instagram stories directly within the app. This saves time and eliminates the need for a separate editing tool.
The app also offers push notifications to alert users when their content has been scheduled or published, keeping them up-to-date on their social media activity.
The Later mobile app has a user-friendly interface, making it easy to navigate and use while on the go. The app is available for free to all Later users and can be downloaded from the App Store or Google Play Store.
Later’s mobile app is a great tool for social media managers who need to manage their content on the go. With a range of features and a user-friendly interface, it’s a valuable addition to the Later platform.
Later also offers a helpful tutorial section for new users and a blog with tips and tricks for using the platform.
Finally, both Loomly vs Later prioritizes ease of use in their platforms, with intuitive interfaces and helpful resources for users. However, some users may prefer the specific approach of one platform over the other, depending on their individual needs and preferences.
Loomly vs Later: Customer Support
Later’s customer support
Later offers a range of customer support options to help users with any questions or issues they may encounter. Users can access a knowledge base with a wide range of articles and tutorials, as well as video guides and webinars.
In addition to self-help resources, Later also offers email support and live chat support to help users with any specific questions or issues they may have.
The Later support team is responsive and knowledgeable and can help users with anything from technical issues to general social media strategy questions.
For users on Later’s paid plans, there is also the option to access one-on-one consultations with a social media expert. This allows users to get personalized advice and guidance on their social media strategy, helping them to get the most out of the Later platform.
For customers in Advanced Plan, Later offers a dedicated customer success manager who can provide personalized support and guidance.
Finally, Loomly does not offer phone support, which may be a drawback for some users who prefer to speak directly with customer service representatives.
Loomly’s customer support
Loomly offers good customer support via email and a chat feature that is available on its website during business hours.
Loomly also provides a comprehensive help center with guides, FAQs, and video tutorials to help users learn how to use the platform effectively.
Also, Loomly does not offer phone support, which may be a drawback for some users who prefer to speak directly with customer service representatives.
Loomly vs Later: Pros and Cons
Choosing the right social media management tool can be a challenging task, especially with so many options available in the market.
Loomly vs Later is two popular tools that businesses can use to manage their social media accounts effectively. While both tools have their unique strengths and weaknesses, it’s essential to understand their pros and cons before making a decision.
Loomly and Later offer different pros and cons that businesses should consider before choosing a platform.
Loomly’s pros include comprehensive content creation and optimization tools, a collaborative workspace, and a social media calendar.
Loomly’s cons include a limited focus on Instagram marketing and a higher pricing range.
Later’s pros include Instagram-specific tools, a visual planner, and a free plan option.
Later’s cons include limited integrations and a weaker focus on other social media platforms.
Let’s see the pros & cons in more detail to help you decide which tool is the right fit for your business.
Pros of Later:
- Time-saving: Later’s scheduling and auto-publishing features can save you a significant amount of time, allowing you to plan and schedule your Instagram posts in advance.
- Multi-platform compatibility: Later allows you to schedule content for multiple social media platforms, including Instagram, Facebook, Twitter, Pinterest TikTok, and Linkedin, all from one dashboard.
- Analytics: Later provides detailed analytics on your Instagram account, including follower growth, engagement rates, and more. This can help you understand how your content is performing and make data-driven decisions about your social media strategy.
- UGC management: Later makes it easy to track and manage user-generated content on Instagram, which can help you build engagement and relationships with your followers.
- Linkin.bio: Later’s Linkin.bio feature allows you to add multiple links to your Instagram bio, which can help you drive traffic to your website or other online properties.
- Affordable pricing: Later’s pricing is more budget-friendly compared to other social media management tools.
- Advanced Instagram-specific features: Later provides advanced features for Instagram, including Instagram Stories scheduling and a media library, making it a great tool for Instagram management.
- User-friendly interface: Later has a simple and user-friendly interface, making it easy to navigate and use.
- Good range of support options: Later offers email, chat, and knowledge base support, giving users multiple options for help when needed.
- Free plan: Later’s free plan is quite limited but it’s free, offering only basic scheduling features and analytics. To access more advanced features, you will need to upgrade to a paid plan.
Cons of Later:
- No real-time posting: Later does not offer real-time posting, which means that you can’t post directly to Instagram from the platform. Instead, you will need to use Later’s scheduling feature to plan and schedule your posts in advance.
- Some features are Instagram-specific: While Later does offer multi-platform scheduling, some of its features, such as UGC management and Linkin.bio, are specific to Instagram and TikTok.
- Limited customer support: No phone support.
- Limited features: Later’s features are primarily focused on Instagram management, and it offers fewer features compared to Loomly for other social media networks.
- Limited mobile app features: Later’s mobile app is mainly focused on Instagram management, and it offers limited access to other platform features.
Pros of Loomly:
- Ease of use: Loomly is designed to be user-friendly and easy to use, with a simple, intuitive interface that allows users to navigate the platform quickly and easily.
- Customizable templates: Loomly provides a wide range of customizable templates and post ideas, making it easy for users to create engaging social media content without spending a lot of time on design.
- Collaboration features: Loomly offers collaboration features that allow team members to work together on social media content creation and management, assigning tasks, and reviewing and approving posts before they are published.
- Comprehensive analytics: Loomly provides detailed analytics and insights that allow users to track the performance of their social media posts, including engagement rates, follower growth, and reach, making it easier to optimize their social media strategy.
- Affordable pricing: Loomly’s pricing plans are competitive and affordable, making it a good option for individuals, small businesses, and organizations on a budget.
- A comprehensive set of features: Loomly offers a complete set of features for social media management, including a content calendar, post ideas, approval workflows, analytics, and more.
- Personalized support: Loomly provides dedicated account managers for certain plans, giving users a personalized experience and the opportunity to get their questions answered.
- Mobile app: Loomly has a mobile app that provides full access to all platform features, allowing users to manage their social media accounts on the go.
Cons of Loomly:
- Limited automation features: Loomly does not offer as many automation features as some other social media management platforms, which may make it more difficult for users to streamline their workflow.
- Limited customer support: Loomly’s customer support options are limited to email and chat support, which may be a drawback for users who prefer phone or live chat support.
- Doesn’t support social listening.
- Higher pricing: Loomly’s pricing can be higher compared to other social media management tools, especially for more advanced plans.
Loomly vs Later: Pricing & Plans.
Loomly’s Pricing & Plans
Loomly offers 5 different plans to choose from according to your needs.
- Base costs $26/month and includes 2 Users, 10 Social Accounts, Core Features, Sponsored Posts, Loomly Media Studio, Hashtag Suggestions, Twitter Threads, Loom.ly Link Shortener, Two Factor Authentication, Post Analytics
- Standard costs $59/month and includes 6 Users, 20 Social Accounts, everything from the Base plan plus Advanced Analytics, Content Export, Slack & Teams Integration
- Advanced costs $129/month and include 14 Users, 35 Social Accounts, everything from the Standard plan plus Scheduled Analytics Reports, Custom Roles, Custom Workflow
- Premium costs $269/month and includes 30 Users, 50 Social Accounts, everything from the Advanced plan plus Custom Branding
- Enterprise with custom price includes 31+ Users, 51+ Social Accounts, and everything from the Premium plan plus Account Manager Support.
If you choose to pay monthly the price is configured on the Base at $35/month, on Standard at $79/month, on Advanced at 172/month, and Premium at 359/month.
If you choose to pay annually you will have a 25% discount and the price configured on the Base at $26/month, on Standard at $59/month, on Advanced at 129/month, and on Premium at 269/month.
All these plans come with a 15-day free trial, with no credit card required.
Later’s Pricing & Plans
Later offers 6 different plans to choose from according to your needs.
Free plan
- 1 Social Set, 1 user, 1 Access Group
- 10 posts per month per social platform
- A Linkin.bio page
- Instagram Analytics (3 months)
- Unlimited media storage
- Photo and video scheduling
- Saved Captions
- Visual Instagram Planner
Starter: $18/month
- 1 Social Set
- 1 user
- 30 posts per social profile
- Limited analytics (up to 3 months of data)
- Customizable Linkin.bio page
- Collab tools for creators
- Extra Social Sets and users are not available.
Growth: $40/month
- 3 Social Sets
- 3 users
- 150 posts per social profile
- Full analytics (up to 1 year of data)
- Customizable Linkin.bio page
- Collab tools for creators and brands
- Team and brand management tools
- Extra Social Sets ($15/month each) Extra users ($5/month each).
Advanced: $80/month
- 6 Social Sets
- 6 users
- Unlimited posts
- Full analytics (up to 1 year of data)
- Customizable Linkin.bio page
- Collab tools for creators and brands
- Team and brand management tools
- Live chat support
- Extra Social Sets ($15/month each) Extra users ($5/month each)
Scale 15: $200/month
- 15 Social Sets
- 10 users
- Auto Publishing
- Unlimited Posts
- 1 Year Of Analytics
- Customized Linkin.bio Page
- Team & Brand Management Tools
- Live Chat Support
- Instagram Conversations
- Extra Social Sets ($15/month each) Extra users ($5/month each)
Scale 30: $400/month
- 30 Social Sets
- 20 users
- Auto Publishing
- Unlimited Posts
- 1 Year Of Analytics
- Customized Linkin.bio Page
- Team & Brand Management Tools
- Live Chat Support
- Instagram Conversations
- Extra Social Sets ($15/month each) Extra users ($5/month each)
A Social Set is a set of social profiles (1 Instagram, 1 Facebook, 1 Twitter, 1 Pinterest, 1 TikTok, and 1 Linkedin profile). Social Sets help you organize your social profiles based on brand or identity.
All paid plans include Auto Publishing, Instagram Best Time to Post, Visual Instagram Planner, Instagram Reels Auto Publishing, Hashtag Suggestions, Instagram Stories Scheduling, and Carousel Auto Publishing.
In addition, If you choose to pay annually you will have a 17% discount and the price configured on the Starter at $15/month, on Growth at $33,33/month, and on Professional at 66,67/month. All paid plans come with a 14-day free trial.
On Scale 15 and on Scale 30 you can’t pay annually.
Loomly vs Later: Which one should I choose?
Choosing between Loomly vs Later ultimately depends on your specific needs and preferences. Both platforms offer a range of features for managing social media content, scheduling posts, and analyzing post-performance. Here are some factors to consider when choosing between the two tools:
- Features: Loomly offers advanced post-creation and collaboration tools, including a content calendar, post ideas, approval workflows, and analytics. Later, on the other hand, offers advanced Instagram-specific features such as Instagram Stories scheduling and a media library. Both platforms support major social media networks such as Facebook, Twitter, LinkedIn, and Pinterest.
- Pricing: Loomly’s pricing starts at $35/month (or $26/month if you pay yearly) for the Base plan, while Later’s pricing starts at $18/month (or $15/month if you pay yearly) for the Starter plan. However, Loomly offers a wider range of features across its plans, while Later’s plans are primarily differentiated by the number of social profiles and posts allowed.
- Ease of Use: Both Loomly and Later offer user-friendly interfaces, but Loomly’s interface is generally considered more intuitive and easier to use, especially for beginners.
- Customer Support: Both platforms offer a range of support options, including email, live chat, and knowledge bases. However, Loomly offers more personalized support with dedicated account managers available for certain plans.
- Integrations: Loomly offers a wider range of integrations with other tools and platforms, including Zapier and Adobe Creative Cloud. Later, on the other hand, offers a more focused set of integrations, including Unsplash and Dropbox.
- Mobile Apps: Both platforms offer mobile apps for iOS and Android devices. Loomly’s app offers full access to all platform features, while Later’s app is primarily focused on Instagram scheduling and management.
Overall, both Loomly and Later are powerful social media management tools with unique strengths and weaknesses. Loomly is a more comprehensive solution with a wider range of features and integrations, while Later is more focused on Instagram-specific features and is more budget-friendly.
Ultimately, the choice between the two platforms will depend on your specific social media management needs and priorities.
Conclusion
Loomly vs Later are great social media scheduling tools that offer unique features to help businesses manage their social media accounts more effectively.
While Loomly offers more comprehensive content creation and optimization tools, Later has a stronger focus on Instagram marketing.
When it comes to pricing, Later offers a more affordable option for businesses that are just starting with social media marketing. Both platforms have user-friendly interfaces and offer extensive integrations with different social media platforms and third-party tools.
In summary, the choice between Loomly vs. Later comes down to your business needs and priorities.
If you’re looking for a platform with comprehensive content creation and optimization tools, Loomly is the better option.
However, if you’re looking for a platform that focuses on Instagram marketing and offers a more affordable pricing plan, Later is the way to go.
In the end, we hope to help you to clarify what suit to your needs with this post.
FAQs
Yes, Loomly offers the ability to automatically publish posts directly to Instagram, as well as other social media platforms. However, this feature is only available for Instagram Business accounts, and users will need to connect their Instagram accounts to Loomly to take advantage of it.
Later and Loomly are both social media management tools that allow users to plan, create and schedule posts across multiple platforms. However, there are some differences between the two. For example, Loomly offers more advanced content creation features and team collaboration tools, while Later has a stronger focus on Instagram and offers better analytics and reporting capabilities.
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