Skip to content
Home » Loomly Vs SproutSocial 2023: Which Is The Best Social Media Management Tool?

Loomly Vs SproutSocial 2023: Which Is The Best Social Media Management Tool?

Loomly vs SproutSocial

Introduction

As a business owner or marketing professional, you know the importance of social media in promoting your brand and engaging with your customers. But with so many platforms and so much content to manage, it can be tough to keep up. That’s where social media management tools like Loomly vs SproutSocial come in.

In this blog post, we’ll compare the two tools and discuss the main differences between them. We’ll also give our recommendation for which one is the best social media management tool overall.

What is Loomly?

Loomly is a social media management tool that offers a suite of features for managing social media accounts. With Loomly, you can create and schedule posts, monitor social media activity, and collaborate with team members all in one place.

Loomly’s features include a content calendar, a post scheduler, social media monitoring, and more. Pricing plans start at $26 /month.

What is SproutSocial?

SproutSocial is a social media management tool that helps users publish content, track analytics, and engage with their audience. With Sprout Social, users can create and schedule posts, monitor social media activity, and collaborate with team members all in one place. SproutSocial’s features include a content calendar, post scheduler, social media monitoring, and more. Pricing plans start at $15/month.

SproutSocial integrates with popular applications and services such as Facebook, Twitter, Instagram, LinkedIn, Google Analytics, and more. This makes it easy for users to post content to multiple social media platforms from one central location. Sprout Social also offers a free trial so that users can try out the features before committing to a paid plan.

Why would you use Loomly?

Loomly is a social media management platform that can help you create, schedule, and publish content across multiple social media platforms. It provides an intuitive interface and scheduling tools that can save you time and streamline your social media content creation and management process.

With Loomly, you can see all your scheduled posts in one place, collaborate with team members, and even receive suggestions for the best times to post and hashtags to use to increase engagement. It also offers analytics to help you track the performance of your social media posts and make data-driven decisions to improve your social media strategy.

Why would you use SproutSocial?

SproutSocial is another social media management platform that can help you manage your social media presence more effectively. It allows you to manage multiple social media accounts from one platform, making it easier to keep track of all your social media activity.

With SproutSocial, you can collaborate with team members, schedule social media posts in advance, monitor social media activity, and engage with your audience through a unified inbox for all your social media accounts. It also provides analytics to help you track the performance of your social media posts and make data-driven decisions to improve your social media strategy.

Loomly vs SproutSocial: Key features

Here are the key features of Loomly

  • Content creation: Loomly provides tools and resources to help you create high-quality social media content, including post ideas, inspiration, and image and video editing capabilities.
  • Content scheduling: Loomly allows you to schedule your social media posts in advance, so you can plan and publish content at the most effective times for your audience.
  • Collaboration: Loomly enables you to collaborate with team members or clients on social media content creation, reviewing and approving posts before they are published.
  • Post optimization: Loomly offers post-optimization tools, including suggestions for the best times to post, hashtags to use, and even emojis to increase engagement.
  • Analytics: Loomly provides analytics to help you track the performance of your social media posts, such as engagement rates, follower growth, and reach, allowing you to make data-driven decisions to improve your social media strategy.

The key features of SproutSocial are

  • Social media management: Sprout Social allows you to manage multiple social media accounts from one platform, making it easier to keep track of all your social media activity.
  • Collaboration: Sprout Social enables you to collaborate with team members on social media content creation and management, assigning tasks, reviewing and approving posts before they are published.
  • Content scheduling: Sprout Social allows you to schedule your social media posts in advance, so you can plan and publish content at the most effective times for your audience.
  • Social media listening: Sprout Social offers social media listening tools that allow you to monitor social media activity, including mentions and comments, making it easier to engage with your audience and respond to feedback.
  • Analytics: Sprout Social provides analytics to help you track the performance of your social media posts, such as engagement rates, follower growth, and reach, allowing you to make data-driven decisions to improve your social media strategy.
  • Customer relationship management: Sprout Social also offers customer relationship management tools, allowing you to manage your customer interactions across social media channels, and even track your response times and customer satisfaction.

Loomly vs SproutSocial: Ease of use

In terms of ease of use, both platforms are generally user-friendly and offer intuitive interfaces. However, there are some differences to consider.

Loomly offering an easy-to-use platform with straightforward navigation and minimal clutter. The platform is easy to set up, and its drag-and-drop editor makes it simple to create and schedule social media posts.

Loomly also offers a wide range of customizable templates and post ideas, making it easy to create engaging social media content.

SproutSocial is slightly more complex than Loomly, but it offers a more comprehensive suite of tools for social media management. The platform is still relatively easy to use, with a clean interface that allows users to navigate between different features quickly.

SproutSocial’s dashboard provides a customizable overview of your social media activity, giving you quick access to important metrics and analytics.

Ultimately, both Loomly and SproutSocial are designed to be user-friendly and easy to use, with intuitive interfaces and straightforward navigation. While Loomly is simpler and more streamlined, Sprout Social offers a wider range of features and may be a better option for more advanced users who need a more comprehensive suite of tools.

Loomly vs SproutSocial: Customer Support

When it comes to customer support, both Loomly and SproutSocial offer a range of options to help users get the assistance they need.

Loomly offers customer support via email and a chat feature that is available on its website during business hours.

Loomly also provides a comprehensive help center with guides, FAQs, and video tutorials to help users learn how to use the platform effectively.

However, Loomly does not offer phone support, which may be a drawback for some users who prefer to speak directly with customer service representatives.

SproutSocial, on the other hand, offers customer support via email, phone, and a live chat feature that is available 24/7.

SproutSocial also provides a detailed help center with guides, FAQs, and video tutorials to help users get the most out of the platform.

In addition, SproutSocial offers personalized training sessions and a dedicated account manager for users on its more advanced plans.

Overall, both Loomly and SproutSocial offer solid customer support options, but SproutSocial’s 24/7 availability and personalized training sessions may make it a better option for users who require more comprehensive support.

However, Loomly’s email and chat support options, combined with its extensive help center, may be sufficient for many users.

Loomly vs SproutSocial: Pros and Cons

In this section, we compare Loomly vs SproutSocial, two social media management tools. We discuss the main differences between them, including their user interface.

Loomly’s user interface is designed to be intuitive and easy to use. It offers a drag-and-drop interface for creating and scheduling posts, as well as a visual content calendar that makes it easy to see what content is scheduled for which day.

SproutSocial’s user interface is also easy to use, but it offers a more traditional posting interface that may be less intuitive for some users.

Both tools offer similar features for managing social media accounts and team collaboration. However, SproutSocial integrates with popular applications and services, making it easy for users to post content to multiple social media platforms from one central location.

Loomly does not offer this same level of integration.

Pricing plans for Loomly start at $26/month, while pricing plans for SproutSocial start at $249/month.

Let’s see the pros & cons in more detailed

Pros of Loomly:

  • Ease of use: Loomly is designed to be user-friendly and easy to use, with a simple, intuitive interface that allows users to navigate the platform quickly and easily.
  • Customizable templates: Loomly provides a wide range of customizable templates and posts ideas, making it easy for users to create engaging social media content without spending a lot of time on design.
  • Collaboration features: Loomly offers collaboration features that allow team members to work together on social media content creation and management, assigning tasks, and reviewing and approving posts before they are published.
  • Comprehensive analytics: Loomly provides detailed analytics and insights that allow users to track the performance of their social media posts, including engagement rates, follower growth, and reach, making it easier to optimize their social media strategy.
  • Affordable pricing: Loomly’s pricing plans are competitive and affordable, making it a good option for individuals, small businesses, and organizations on a budget.

Cons of Loomly:

  • Limited customization options: While Loomly offers a wide range of customizable templates and post ideas, users may find that the platform’s customization options are limited compared to other social media management tools.
  • Limited automation features: Loomly does not offer as many automation features as other social media management platforms, which may make it more difficult for users to streamline their workflow.
  • Limited reporting options: While Loomly does provide detailed analytics and insights, users may find that the platform’s reporting options are limited compared to other social media management tools.
  • Limited customer support: Loomly’s customer support options are limited to email and chat support, which may be a drawback for users who prefer phone or live chat support.

Pros of SproutSocial:

  • Robust platform integrations: SproutSocial offers integrations with a wide range of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, and more, allowing users to manage all of their social media accounts in one place.
  • Advanced automation features: SproutSocial offers advanced automation features, such as automated scheduling, post queuing, and automated replies, which can help users streamline their social media workflow and save time.
  • Customizable reports: SproutSocial provides customizable reports that allow users to track important metrics such as engagement rates, follower growth, and more, helping them to measure the effectiveness of their social media strategy.
  • Excellent customer support: SproutSocial offers 24/7 customer support via email, phone, and live chat, making it easy for users to get the assistance they need quickly and efficiently.
  • Collaboration features: SproutSocial offers collaboration features that allow team members to work together on social media content creation and management, assigning tasks, reviewing and approving posts before they are published.

Cons of SproutSocial:

  • High price point: SproutSocial’s pricing plans can be more expensive than other social media management platforms, which may make it less accessible for small businesses or individuals on a budget.
  • Steep learning curve: SproutSocial has a robust set of features, which can make it challenging for new users to learn how to use the platform effectively.
  • Limited analytics: While SproutSocial provides customizable reports, some users may find that the platform’s analytics are not as comprehensive as those offered by other social media management tools.
  • Limited customization options: Some users find that SproutSocial’s customization options are limited compared to other social media management platforms.

Loomly vs SproutSocial: Pricing & Plans

Loomly’s Pricing & Plans

Loomly vs SproutSocial. Loomly monthy Prising

Loomly vs SproutSocial. Loomly yearly Prising

Loomly offers 5 different plans to choose from according to your needs.

  • Base costs $26/month and includes 2 Users, 10 Social Accounts, Core Features, Sponsored Posts, Loomly Media Studio, Hashtag Suggestions, Twitter Threads, Loom.ly Link Shortener, Two Factor Authentication, Post Analytics
  • Standard costs $59/month and includes 6 Users, 20 Social Accounts, everything from the Base plan plus Advanced Analytics, Content Export, Slack & Teams Integration
  • Advanced costs $129/month and include 14 Users, 35 Social Accounts, everything from the Standard plan plus Scheduled Analytics Reports, Custom Roles, Custom Workflow
  • Premium costs $269/month and includes 30 Users, 50 Social Accounts, everything from the Advanced plan plus Custom Branding
  • Enterprise with custom price includes 31+ Users, 51+ Social Accounts, and everything from the Premium plan plus Account Manager Support.

If you choose to pay monthly the price is configured on the Base at $35/month, on Standard at $79/month, on Advanced at 172/month, and on Premium at 359/month.

If you choose to pay annually you will have a 25% discount and the price configured on the Base at $26/month, on Standard at $59/month, on Advanced at 129/month, and on Premium at 269/month.

All these plans come with a 15-day free trial, with no credit card required.

SproutSocial’s Pricing & Plans

Loomly vs SproutSocial. SproutSocial Prising & Plans

SproutSocial offers 4 different plans to choose from according to your needs.

  • Standard costs $249/month and include 5 social profiles, All-in-one social inbox, Publish, schedule, draft and queue posts, Social content calendar, Review Management, Profiles, keywords and locations monitoring, Group profile and post-level reporting, Paid promotion tools to boost Facebook posts, iOS and Android mobile apps.
  • Professional costs $399/month and includes everything from the Standard plan plus Unlimited social profiles, Competitive reports for Instagram, Facebook, and Twitter, Message tagging, Custom workflows for multiple approvers and steps, Scheduling for optimal send times, Response rate and time analysis reports, Trend analysis for Twitter keywords and hashtags, Paid social reporting for Facebook, Instagram, Twitter and LinkedIn, Helpdesk, CRM and Social Commerce integrations.
  • Advanced costs $499/month and includes everything from the Professional plan plus Message Spike Alerts for increased message activity, Digital asset and content library, Chatbots with automation tools, Saved and suggested replies, Inbox rule builder for automated actions, Automated Link Tracking, Twitter surveys to define CSAT or NPS, External approvals.
  • Enterprise with custom price and include everything from the Advanced plan plus Tailored implementation and onboarding to get teams up and running quickly, Premier consulting services, and 24/5 prioritized customer support.

Customize further with our premium add-ons, including Social Listening to uncover emerging trends, brand influencers, and competitive intel, Premium Analytics to measure success across all social channels, and Employee Advocacy solutions to amplify your brand’s organic reach.

All these plans come with a 30-day free trial, and no credit card is required.

Loomly vs SproutSocial: Which one should I choose?

Loomly vs SproutSocial are both popular social media management tools that can help you streamline your social media marketing efforts. While both tools offer similar features, there are a few key differences that may impact your decision.

Loomly has a user-friendly interface and affordable pricing. It offers a range of features, including a content calendar, post-scheduling, analytics, and collaboration tools.

Loomly also provides suggestions for content creation based on your audience and offers a wide range of post ideas and templates to choose from.

SproutSocial, on the other hand, is a more comprehensive tool that offers advanced features such as CRM integration, social listening, and advanced analytics.

SproutSocial is generally more expensive than Loomly, but it offers more functionality for larger businesses or agencies that require advanced social media management tools.

If you are a smaller business looking for an affordable tool to manage your social media, Loomly is better for you. If you are a larger business or agency in need of advanced social media management capabilities, Sprout Social may be the better choice.

Conclusion

In conclusion, both Loomly and Sprout Social are great social media management tools with their own unique strengths.

Loomly is a more affordable option with a user-friendly interface and helpful content creation suggestions, making it a good choice for smaller businesses.

Meanwhile, Sprout Social offers more advanced features such as CRM integration, social listening, and in-depth analytics, making it a better fit for larger businesses or agencies.

Ultimately, it’s up to you which one you decide to use and we hope to help you clarify what suits your needs and budget with this Loomly vs Sprout Social comparison post.

Click here to see Loomly vs Later comparison post

Click here to see the Loomly vs SocialPilot post

or here to see Loomly vs Hootsuite post

Disclosure: This post contains affiliate links. This means we may make a small commission if you make a purchase. However, this commission does not affect the price of the product for you.

Spread the love

Leave a Reply

Your email address will not be published. Required fields are marked *