Introduction
Later vs Planoly. Are you looking for a social media scheduling tool focused on Instagram that will help you save time and get your posts published regularly? If so, then you may be wondering whether Planoly or Later is the better option for you.
In this post, we’ll compare these tools, key features pros & cons pricings and give recommendations on who should use them.
Let’s get started!
What is Later?
Later is a scheduling and publishing tool focused on Instagram (Meta Business Partner, Pinterest Business Partner, and TikTok Marketing Partner). It also offers features such as planning and scheduling content, obtaining analytics, tracking user-generated content, and dealing with hashtags.
Later was the first Instagram scheduler and was created specifically for this platform. It started as a basic tool for Instagram but has since become more comprehensive and compatible with other social media sites, like Planoly.
What is Planoly?
Planoly is a visual planning and scheduling tool focused on Instagram ( Instagram and Pinterest Partner) and can manage your social media accounts. The tool provides features for planning and previewing content in a grid format, scheduling and publishing posts, analyzing post-performance, and engaging with followers.
Planoly also offers additional features such as hashtag analytics, user-generated content management, link in bio, and team collaboration, making it a popular choice for brands and agencies looking to streamline their Instagram strategy.
Why would you use Later?
If you want to efficiently manage your Instagram content by scheduling and publishing posts in advance. Later also provides tools for organizing and analyzing your Instagram presence, such as tracking user-generated content, generating multiple links in your bio, and monitoring hashtag usage.
If you’re managing multiple social media accounts, Later can help you streamline your workflow by allowing you to plan and schedule content across different platforms from one dashboard. Overall, Later is a helpful tool for anyone looking to save time and increase their social media engagement on Instagram and beyond.
Why would you use Planoly?
As mentioned earlier is a tool for visual social media management. You can use it to create and schedule posts on Instagram, as well as manage multiple Instagram accounts. The app also allows you to collaborate with other people on Instagram, so it’s great for teams who want to work together from anywhere in the world.
Planoly lets its users create beautiful images, then schedule them ahead of time so they are automatically posted at the right times without any effort on your part or anyone else’s.
Later vs Planoly: Key features
Here are the key features of Planoly
- Visual Content Planning: Planoly allows you to plan and preview your Instagram content in a visual grid format, making it easy to see how your feed will look as a whole.
- Scheduling and Publishing: You can schedule and publish your Instagram posts in advance, which saves time and ensures consistent posting.
- Post Performance Analytics: Provides analytics on your post performance, including engagement rates, reach, and follower growth, allowing you to adjust your strategy to improve your results.
- Hashtag Analytics: Planoly offers hashtag analytics that allows you to see which hashtags are generating the most engagement for your brand, helping you to optimize your use of hashtags.
- User-Generated Content Management: You can easily manage user-generated content (UGC) with Planoly, allowing you to track and repost content from your followers.
- Team Collaboration: Planoly offers team collaboration features, allowing multiple team members to access and work on the same account simultaneously.
- Linkit: is a free tool in Planoly that creates a link in bio for easy browsing and shopping. It connects followers with the brands you use.
- Sellit: is an additional paid tool ($29/month) that transforms your Instagram link in bio into a digital storefront. You can sell physical or digital products and services through it, making it easier for followers to shop and support your business.
The key features of Later are
- Instagram scheduling and auto-publishing: Later’s Instagram scheduling tool allows you to plan and schedule your posts in advance, and it can even automatically publish your content for you at the scheduled time.
- Instagram analytics: Later provides detailed analytics on your Instagram account, including follower growth, engagement rates, and more. This can help you understand how your content is performing and make data-driven decisions about your social media strategy.
- User-generated content (UGC) management: Later makes it easy to track and manage UGC on Instagram. You can easily search for and repost user-generated content from within the Later platform, which can help you build engagement and relationships with your followers.
- Linkin.bio: Later’s Linkin.bio feature allows you to add multiple links to your Instagram bio, which can help you drive traffic to your website or other online properties.
- Hashtag analytics: Later’s hashtag analytics tool allows you to track the performance of specific hashtags on Instagram, which can help you optimize your use of hashtags and increase your reach.
- Multi-platform scheduling: In addition to Instagram, Later allows you to schedule content for other social media platforms, including Facebook TikTok LinkedIn Pinterest, and Twitter.
Planoly vs Later: Ease of use
Planoly has a user-friendly interface that is easy to navigate, making it simple for users to upload, edit, and schedule Instagram posts. The platform has drag-and-drop functionality, allowing users to easily reorganize their content.
Additionally, the mobile app is well-designed, with a streamlined interface for mobile posting and editing. Overall, Planoly is an easy-to-use tool for visual content creators and social media managers.
Later is designed to be user-friendly and easy to use, even if you don’t have a lot of experience with social media management tools. The user interface is clean and simple, making it easy to navigate and find the features you need. Also, have drag-and-drop scheduling and visual planning functionalities.
In addition, Later’s mobile app allows you to manage your Instagram account on the go, which can be especially helpful if you’re running a business or managing multiple accounts.
Planoly vs Later: Customer Support
Planoly has an excellent help center with guides, video tutorials, and support for user queries. Users can contact support via their site or social media.
Later offers a range of customer support options to help users get the most out of their platform. Users can contact the company via email, social media, and direct from the site with tutorials, webinars, and a help center (FAQ).
For customers in Advanced Plan, Later offers a dedicated customer success manager who can provide personalized support and guidance.
Planoly vs Later: Pros and Cons
Later and Planoly are both popular social media management tools that are designed specifically for Instagram. While they share some similarities, there are also some key differences between the two platforms.
One difference between the two platforms is their pricing. Planoly offers a free plan with basic features, while Later’s free plan is quite limited. However, Later offers more advanced features on its paid plans, while Planoly’s paid plans are more affordable.
In terms of features, both Later and Planoly offer scheduling, analytics, and visual planning features, but there are some differences in how these features are implemented. For example, Later’s analytics are more detailed, while Planoly offers a more intuitive visual planning interface.
Let’s see the pros & cons in more detailed
Pros of Planoly:
- Visual Planning: Planoly offers a visual planning interface, allowing you to see what your Instagram feed will look like before you post. This can help ensure a cohesive and visually appealing aesthetic.
- Content Creation: Planoly offers a variety of content creation tools, including a built-in photo editor, image resizing, and grid planning.
- Post Scheduling: You can schedule posts in advance, which can save time and ensure consistent posting.
- Analytics and Insights: This provides detailed analytics and insights into your Instagram performance, including engagement rates, follower growth, and more.
- Hashtag Management: Planoly allows you to create and manage hashtag groups, making it easier to use consistent and effective hashtags in your posts.
- Linkit and Sellit are excellent tools if you want to sell products direct from Instagram.
Cons of Planoly:
- Limited Social Media Support: Planoly is primarily focused on Instagram, so it may not be the best option if you need to manage multiple social media platforms.
- Limited Features in the free plan
- Only integrates with three social media platforms (Instagram, Pinterest, and TikTok) which may not be enough for some users who are more active on other networks. While you can share posts on Twitter, Facebook, and YouTube, you can’t post directly to these platforms without going through the three supported networks first.
Pros of Later:
- Time-saving: Later’s scheduling and auto-publishing features can save you a significant amount of time, allowing you to plan and schedule your Instagram posts in advance.
- Multi-platform compatibility: Later allows you to schedule content for multiple social media platforms, including Instagram, Facebook, Twitter, Pinterest TikTok, and Linkedin, all from one dashboard.
- Analytics: Later provides detailed analytics on your Instagram account, including follower growth, engagement rates, and more. This can help you understand how your content is performing and make data-driven decisions about your social media strategy.
- UGC management: Later makes it easy to track and manage user-generated content on Instagram, which can help you build engagement and relationships with your followers.
- Linkin.bio: Later’s Linkin.bio feature allows you to add multiple links to your Instagram bio, which can help you drive traffic to your website or other online properties.
Cons of Later:
- Limited free plan: Later’s free plan is quite limited, offering only basic scheduling features and analytics. To access more advanced features, you will need to upgrade to a paid plan.
- Some features are Instagram-specific: While Later does offer multi-platform scheduling, some of its features, such as UGC management and Linkin.bio, are specific to Instagram and TikTok.
- Cost: Later’s paid plans can be quite expensive, particularly for larger businesses or agencies that need to manage multiple accounts.
Planoly vs Later: Pricing & Plans
Later Pricing & Plans
Later offers 6 different plans to choose from according to your needs.
Free plan
- 1 Social Set, 1 user, 1 Access Group
- 10 posts per month per social platform
- A Linkin.bio page
- Instagram Analytics (3 months)
- Unlimited media storage
- Photo and video scheduling
- Saved Captions
- Visual Instagram Planner
Starter: $18/month
- 1 Social Set
- 1 user
- 30 posts per social profile
- Limited analytics (up to 3 months of data)
- Customizable Linkin.bio page
- Collab tools for creators
- Extra Social Sets and users are not available.
Growth: $40/month
- 3 Social Sets
- 3 users
- 150 posts per social profile
- Full analytics (up to 1 year of data)
- Customizable Linkin.bio page
- Collab tools for creators and brands
- Team and brand management tools
- Extra Social Sets ($15/month each) Extra users ($5/month each).
Advanced: $80/month
- 6 Social Sets
- 6 users
- Unlimited posts
- Full analytics (up to 1 year of data)
- Customizable Linkin.bio page
- Collab tools for creators and brands
- Team and brand management tools
- Live chat support
- Extra Social Sets ($15/month each) Extra users ($5/month each)
Scale 15: $200/month
- 15 Social Sets
- 10 users
- Auto Publishing
- Unlimited Posts
- 1 Year Of Analytics
- Customized Linkin.bio Page
- Team & Brand Management Tools
- Live Chat Support
- Instagram Conversations
- Extra Social Sets ($15/month each) Extra users ($5/month each)
Scale 30: $400/month
- 30 Social Sets
- 20 users
- Auto Publishing
- Unlimited Posts
- 1 Year Of Analytics
- Customized Linkin.bio Page
- Team & Brand Management Tools
- Live Chat Support
- Instagram Conversations
- Extra Social Sets ($15/month each) Extra users ($5/month each)
A Social Set is a set of social profiles (1 Instagram, 1 Facebook, 1 Twitter, 1 Pinterest, 1 TikTok, and 1 Linkedin profile). Social Sets help you organize your social profiles based on brand or identity.
All paid plans include Auto Publishing, Instagram Best Time to Post, Visual Instagram Planner, Instagram Reels Auto Publishing, Hashtag Suggestions, Instagram Stories Scheduling, and Carousel Auto Publishing.
In addition, If you choose to pay annually you will have a 17% discount and the price configured on the Starter at $15/month, on Growth at $33,33/month, and on Professional at 66,67/month. All paid plans come with a 14-day free trial.
On Scale 15 and on Scale 30 you can’t pay annually.
Planoly Pricing & Plans
Planoly offers 4 different plans to choose from according to your needs.
Personal Plan: Free
- 1 User
- 1 Social Profile
- Instagram OR Pinterest OR TikTok
- Analytics: 1 Month
- 1 User
- 1 Social Set
- Limited Uploads (60 uploads per account)
- Linkit
- Comments: Latest 5 posts
- Media: Images only
- 30 uploads for IG or Pinterest to PLANOLY per month, or 5 uploads for TikTok
STARTER: $13/ month
- 1 User
- 1 Social Set
- Limited Uploads (60 uploads per account)
- Linkit
GROWTH: $23/month
- 3 Users
- 1 Social Set
- Unlimited Uploads
- Linkit
PROFESSIONAL: $43/month
- 6 Users
- 2 Social Sets
- Unlimited Uploads
- Linkit
If you choose to pay annually you will have a 15% discount and the price configured on the Starter at $11,25/month, on Growth at $19,50/month, and on Professional at 36,50/month. All paid plans come with a 7-day free trial.
A social set includes one Instagram account, one Pinterest account, and one TikTok account. The Instagram account can be linked to a Facebook account and Twitter account for cross-posting ability. If you have multiple brands or businesses with different social accounts, you’ll need one set for each profile. Also, you can customize each paid plan by adding additional members and social sets at checkout.
If you want to choose the Sellit tool you must pay an additional $29/month.
Planoly vs Later: Which one should I choose?
When it comes to social media scheduling tools, it depends on the needs of the user as to which one is better for them. Planoly and Later are both easy to use but offer different features.
Planoly is more affordable than Later but lacks some of the features offered by Later. Later is more expensive than Planoly, but offers additional features such as the ability to bulk schedule posts or reschedule posts with one click.
So which one is better for you? If you’re looking for an easy-to-use tool that’s great for saving time and publishing regular posts, then Planoly may be the better option for you. However, if you’re looking for a tool with more advanced features, then Later may be the better option.
Conclusion
Both Later and Planoly are great tools for social media management. They have powerful features, but they also have key differences.
If you’re a beginner, use Planoly. It’s easy to use and focuses on the basics of scheduling posts on Instagram, Facebook, and Twitter.
If you need more advanced features, then Later is better suited for you.
Ultimately, it’s up to you which one you decide to use and we hope to help you clarify what suits your needs with this Later vs Planoly comparison post.
Click here to get a detailed comparison of Planoly vs Hootsuite
or here to see the Later vs Hootsuite post
or here to see the Later vs Loomly post
or here to see the Later vs Buffer post.
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